Is your brand portraying your actual identity?

The identity of a brand is what the consumers have the perception of it. While a Brand may be going in the right direction is it really pointing out it’s ideals to the correct consumer base? Establishing what you do, how you do it, and who you serve helps a designer create a brand that accurately reflects your business and resonates with the right people.

Think about the identity of your Brand

Have you ever tried to explain what your business does with extreme difficulty? Give some thought to these questions regarding your Brand.

• Why do you exist?

• What is your mission in business?

• What is your big-picture vision?

• What are the values that guide your business?

• Who are your ideal clients?

• Who are your competitors?

• How well does your brand communicate?

Nothing too fancy, but incredibly distinct and memorable.